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This episode is going to be all about taking your business Online. We are living in a digital world, and with most of the world getting used to doing everything online, is it important for you to start thinking about this transition and offer some of your products and /or services online. But how do start that process?? What are things you should watch out for? Do you have to hire more people, or maybe fire?? Our guest today is Highly sought-after lash and brow expert, Joi Mebane calling in from Atlanta, Georgia. She opened her cosmetic Line business in 2003, THE LOOK BY JOI. But 18 years later she knows it’s time to go digital.
About the show:
In the simplest way, it’s a Q&A show meant to provide as much value to the viewers as possible. This is a way for Colin to give back to his community in the most scalable way. The show is meant to share direct one-to-one answers to questions on a wide range of topics. Participants will Call in virtually and have a one on one conversation with Colin.
Call in with Colin Topics: Entrepreneurship, Marketing, Email/SMS Marketing, Lifestyle, Fitness, Goal Setting, Mindset, Leadership, Cars, Military, Personal Branding, Making Money Online, and pretty much anything else. Colin is able to provide value based on a lifetime of building a successful "boot strapped 9 figure company, becoming a Staff Sergeant (E6) while serving in the US Military with 3 Combat Tours of Duty (Egypt, Iraq, and Afghanistan, becoming a successful Fitness Model with over 50+ Magazine Covers, among many others.
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Um, do you know how many, you know, how many domains I got?Speaker 2:
We'll go by that one. You'll have to go buy it. AsSpeaker 1:
Soon as we get off this call .Speaker 2:
Good . We won't buy it. We'll save it for you.Speaker 3:
I got to make it a mix . I got to make it a mix . Well, I got a negative . [inaudible]Speaker 4:
Welcome to the column with Collins show, where you get to call them from anywhere in the world and ask calling anything that you want. This episode was going to be all about taking your business online. We are living in a digital world and would most of the world being glued to their smartphones . It is important for you to start thinking about this transition and possibly offer some of your products and services online. It's normal, it's happening, but do you know how to start the process? What are the things you should be watching out for? Do you have to hire more people or maybe fire people? Our guest today is a highly sought after lash and brow expert. Join the bank , calling him from Atlanta, Georgia. She opened her cosmetic line business in 2003. The look by joy, but 18 years later, she knows it's time to go. Digital ladies and gentlemen, welcome joy to the show.Speaker 1:
Colin. So my question is I'm trying to go more digital, AKA. I need to get rid of these employees, so I need your help.Speaker 2:
Love it. So for context, can you walk us through one? How many employees do you have? Um, what's your kind of like , uh , your , your , a business plan right now. And then that'll kind of give some context behind going more digital , uh , automation and some advice that I would give you.Speaker 1:
Okay. Well, so right now I probably have five employees. Right. And , um, of course they, you know, matching we're makeup . So they match up clients. They do the brows , they , um, promote the products and upsale to products. But I mean, the problem I'm having is if they don't feel like doing it, they don't do it like, cause I have to constantly say, did you tell her about this? Did you tell her about that? And it's like, that's your only job you got hired to do was to tell people about the products . So I want to go more digital, like , um, you know, I'm doing Facebook ads. Um, I'm actually connecting with the clients. I'm sending out emails and educating them. But I mean, I really just want to put like a beauty Viton vending machine right in the middle of the floor and call it a day.Speaker 2:
Right? Yep . Totally. Now that's how I get that. So I think , um , a couple of things to look at is , uh , as a business owner, it's always, if something is failing, it's on you at the end of the day, is it being communicated properly? So like at red line we have over a hundred employees and all of our employees go through an, a through Z checklist and there they go through an orientation. So we know from the very beginning that they're appropriately and they're communicated to , uh, managing those expectations. And if there's something new that comes out internally, we review it and say, you know what, that's not their fault. Or they're just being negligent and careless and they really just don't care. And then we get rid of them, but we always, we want to make sure internally that they are set up for success from the very beginning. And if they fail it's on them, not on us. But to answer your question about like more automation, I'm curious on your, you mentioned running paid ads on Facebook, Instagram directly to what is that a landing page? Is it like an opt-in page where they can fill out some information? What is that ?Speaker 1:
So in my mind I was thinking , um, I have a lot of my client's information because we've been open for 18 years. Right. So , um, I was just thinking like maybe a quiz or something where they can go through and , and say, this is the brush shape I want, or this is the, the foundation color I would like, or, you know, some kind of quiz and we recommend the product, but it's some kind of way it could be done digitally. Where are either at where it's , Dan's their face and just tells them what color they need to wear. Um , I don't know something, it has to be something in the Jetson era that could help me with this. Yeah .Speaker 2:
I love the analogy too . So there is absolutely, there are several different quiz surveys that you can nurture your audience and segment based on their behavior. What did they select? And based on their segment, segmented selection, showing them something completely different. Um, and , and you can do all of that without people, without employees, you don't have to, you know, and so a lot of this stuff can be automated. I'm curious right now, since you've been in business 18 years, are there like, is there automation, is there any type of automation from a customer or , uh , maybe it's a, non-customer reaches out that contact first contact. How does , what does that look like for you and your business? Is it, is it manually being done? Is it automated?Speaker 1:
Well, we , uh , we have , um, automated emails and we have weekly newsletters and we have the YouTube so they can go and watch videos. Um, we constantly putting up videos on the YouTube, constantly putting up videos on our Instagram and in the stories on how to use the product. And even , um, even with the clients that come up there, I, I pushed him to go online. You know, Hey, you can get this here, but if you order it online, you get a discount. Okay .Speaker 2:
So my , my wheels are spinning. The more that we're talking, how cool would this be? Imagine gamifying your entire business to a standpoint where instead of paying Facebook a premium for ads and nurturing them directly, what about your clients that you're servicing direct? Cause you're showing other , um, basically you're wanting to become kind of like an education platform to educate other people how to make incredible brows or haircuts. What does that look like? So clients, your clients are potentially a , what do they call them ? Barbers. And what's the other one? Like a [inaudible]Speaker 1:
That is your clients. Also they buy products .Speaker 2:
Okay. So both aspects. What about them uploading? And every single month you can have some type of contest, giveaway partnerships with lines of products that you offer, and you can have your traffic being sent directly, utilizing an awareness side of, Hey, these are my recommendations for , um , these products. Now this is where it could get a lot of fun. Okay. All right . So this is, they upload images and do social gamification. They can upload. And , um, now organically they can share, cause we're going to be doing this with red line on like a, do it yourself type canvas, where people can upload whatever and every month we'll have a separate theme. Um, so if, if let's say it's July, July has patriotic theme. Um, they buy a canvas directly from us. Then they , uh , make their own canvas in their own way. They upload it directly. Uh, and they're able to share it across social media , uh , and get votes. And so it's a game of vacation, but on your side, what about every month or every quarter, you've got a way where people can upload and they receive, they , they, they get some type of prize and it can be from your vendors , uh , that you're pushing anyways. And then while it's organically spreading, have it like somewhere in bold, Hey, want to join next quarters contest, you know, over $10,000 in prizes, whatever that is. Um , that's where they can sign up and you're getting new leads for nothing. And it's organically being spread by the people that are uploading direct images of look how nice my eyebrows look right. And voting like, oh, this is very artistic , uh , or different hairstyles fades or whatever. You know, I, I don't come from that industry. So just thinking outside of the box , um, cause there's ways to automate all of this and to be able to drive leads off of nothing like , uh, other than other people sharing it for you.Speaker 1:
So say we have the brow kit and the people who bought a brown kid say, Hey, you want to win this much in prizes thousand dollars in private upload , you doing your brows. And um, we're going to vote and see who did the best on their brows. Okay .Speaker 2:
Exactly. And now they're inclined to share it to on their social media as wellSpeaker 1:
To get user generated content exSpeaker 2:
Exact. So you're , I think it's multiple things. One is the UGC side, like you just mentioned. And then the second thing is the organic awareness of your brand and what you're doing. It also makes people want to join. So even if they're already great at it, they don't need your product, but they want to be a part of it because they see that this is becoming a social presence and all of it can be automated. That's the beautiful thing too . Leading the ecosystem with leads and then nurturing leads based on what they selected.Speaker 1:
Like a base brow Friday.Speaker 2:
Love it. Yeah. I liked that. We do flash Friday, $2 , Tuesday , uh, any type of continuity.Speaker 1:
And then we just put post up people's browse and see who got the best brows .Speaker 2:
Amen. And it's voted in his boat . So , uh , digital, Jeff , my co-host just looked it up. If you go to GoDaddy for 1 cent, you can buy best brow, friday.com. Um ,Speaker 1:
Do you know how many, you know, how many domains I get ?Speaker 2:
We'll go by that one. You'll haveSpeaker 1:
We won't buy it. We'll save it for you. Because before this airs, people are going to be like, oh no, I got you best brow Friday. That's pretty dope. I like it. I love the continuity too . All right . I've got one last question for you. If you were to pass away tomorrow, what would you want to be remembered for?Speaker 1:
If I passed away tomorrow, what would I want to be remembered for? I would definitely want to be remembered for just living my life. Like even though I worked hard , um, I'm known for eyebrows, but I am known for traveling and having the most fun , um , the life of the party. Um, and just, you know, having a good time and enjoying my life. So if I pass away besides being a hard worker , um, I will be willing to be willing to remember it for just always having a good time and knowing that I live my life.Speaker 2:
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